Yeah, I agree it wasn't the best priceonomics blog post. I'd be fine with a really strong/insightful analysis of the firearms or weapons industry (the way all their other posts have been in the past), but this one looks mostly political.
Interesting "priceonomics-worthy" aspects of the global arms trade would be:
1) Longevity of weapons -- I mean, I saw maxim guns in Afghanistan.
2) The weird market in EUCs, embargoes, etc.
3) Stuff like Brown Moses/CJ Chivers where they analyze the weird origins of weapons used in current conflicts (e.g. Syria and Libya) -- weird low-volume US prototypes found in Libya, and Croatian knockoffs of other designs as part of some "elimination of stocks" by post-Balkan countries.
The NRA/domestic politics parts are the least interesting. Outside of small arms, the NRA has basically no relationship to the munitions industry, either.