The real trick is that, conceptually, these are not really "unwrapping" functions--instead, they're "propagating" functions. All they do is take Maybe values from deep inside your computation and string them through to the outside.
In practice, this means that you write a decent part of your program using these techniques, which creates a block of code that produces a Maybe value after taking a bunch of Maybe inputs. Then you only use a case statement at the very end, when you need to plug the Maybe value back into normal code.
All these functions are useful for one particular case: you don't know what to do with a Nothing value, so if you see one anywhere, you just pass it on: your final result is Nothing. That pattern just turns out to be very useful.