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I didn't realize that you had started so recently. I appreciate that patents and papers take time to produce.

I am trying to be helpful when I say that for a company that produces language processing technology, your customer-facing content shows a strange disregard for language. If your writing does not demonstrate that you have mastered English grammar, why should I believe that your software has?

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The challenge with the website is saying things in such a way that we don't scare off the non-technical, and still appeal to the technical.

All cards on the table, there is a lot of discussion internally about who we are writing for. The result is we get a mish-mash of copy from Engineering and Marketing.

The PDF I linked to is much better because those were targeted to Engineering managers. The website still doesn't know who it is targeting. http://www.tldrstuff.com knows its audience it sucks much less.

Simple, clear, and grammatically-correct writing will not intimidate non-technical users.

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