Unfortunately, the vast majority of Groupon customers do not return for additional purchases and the people who capitalize on these types of deals are 100% price-conscious vultures[1] (also, I used to be one of these people). At the end of the day, this was a very poor business decision and just a PR gamble.

People are primarily driven by price when they buy goods, so after 6 months or so people will forget this extremely generous act. Razer fans will remain razer fans, but unless Razer has a product leaps and bounds ahead of the competition (some are, but most are only marginally superior) very few will become loyal customers due to this act of kindness.

[1] http://businessmodelinstitute.com/is-customer-retention-the-...