I'm not saying workflows don't require instructions, quite the opposite. I am saying though, that these instructions don't need to be hand-holding tours, they can be subtle hints in the workflow, in terms of proper copy, icons, labels, etc.

And as I discovered with the UX guy, it's not that difficult to perform user testing on your own, just sit down with clients and see them complete a certain task while thinking out loud along the way. It works wonders.

That being said, I'm by no means trying to discredit what you're trying to do - there certainly are use cases for products like Kera, otherwise you guys wouldn't work on it.