Free lunch is over , Google tricked you into relying on them now you are about to understand that there is no such thing as a non paying customer , even in the internet world.
It never was a free lunch. Ever noticed all these shinny advertising banners next to your email and search results ?
Wow, I actually just realised there are (supposed to be) ads in gmail. It seems I used adblock for so long they would be ridiculously annoying if I kept it turned off.