I think this service has a lot of potential and his site looks fantastic. He might go on to save a lot of people from headaches. Particularly, non-coders. He even has the free/paid issue worked out that so many others simply ignore until later.
I was just too lazy to say anything.
I might be the one who was wrong. As a programmer, this seems like a small solution that's already been solved with wufoo, contact forms 7 and the like but it's number 1 on HN so, even if the votes were faked (which was my initial suspicion), it looks like many people appreciate the product or want to discuss it.
"Particularly, non-coders."
Maybe as a programmer, my bias of how simple this solution is and how it's been "solved" by others, lead me to be even more suspicious about something like this getting this much attention.
It seems there are many people who need this solution even with the products already out there. I hope you find lots of them and solve their problem with your product. One thing that could help with getting more customers is to create a Wordpress plug-in so more people can find you.
Good luck!