No I dont think that's what it is. I wanted to go to Wharton because it is the most rigorous undergraduate finance program in the country. And that is why it has a good reputation.
Business is just as prestige driven as finance (management consulting, Fortune 500, etc.).
You're also getting the opportunity (not guarantee) to get a top tier education - but that can be gotten anywhere. Study for the CFA tests if you really want to know finance. Go to Wharton if you want to get a job.
Was going to jibe about "high paying" job, but that's not really it. It's just any competitive placement benefits from active recruitment.