I couldn't have been more surprised that the title of this was actually the Cursive song that I reflexively started singing in my head when I saw it.

Now on to topical commentary. Why did you choose to advertise your new venture through a required sign-up without any (ostensible) idea what it's about? While my curiousity was piqued, it wasn't piqued enough to willy-nilly send my email off without the expectation that "The Cursive" was something I'd be interested in.