your website is way too confusing .... I'm sorry but you need to add a video about 'how it works' and include how you're different than other networks and where is the savings coming from and for whom (publisher or advertisers or both)....

also is it free for publishers or is it free for advertisers??? ... do u mean u dont charge fees or commission that other network charge to advertisers???

btw, if your basic service is free then there is no need to tell people that u charge for adding value because the subconscious mind doesnt accept that well .... so just create a comparison chart to show how your service is FREE compared to others and in 3rd column you add your value added service which in fact should be really something that others are not offering or its too expensive ....

Good Luck