Making it about personality or intelligence is a trap that does not serve rationality.
"She/he is a smart, honest, kind, well-meaning, salt of the earth person. This is just not the kind of person would would lie about ______"
Ghosts. UFOs. Truthers. Vaccinations. I have heard a thousand times.
Smart people can be wrong. Honest people can be wrong. Smart and honest people can be wrong.
"She has to be either brain-damaged or lying" sets up a False Choice that will lead many people to believe the opposite to what you are (presumably) trying to argue.
The spirit of what I was trying get at (perhaps, too "cleverly") with "many of the best con artists are sincere" is that one should not take off your Mr. Skeptical Sleuth hat, just because the person in front of you seems both intelligent and honest. Focus on the quality of the argument. Focus on the quality of the evidence supporting the argument.