It's a legitimate business, and they've generally been a bit smoother than this hacktastic email.
It just so happens that they're entering a regulated market, and some observers will go full tea-party upon hearing things like "we have extra regulation applying to taxi services due to some experiences we've had over the last hundred years."
Better dispatch over the internet doesn't change everything.
This email reminds me of talking to some idiot soda lobbyist at a cocktail party in 2009, telling me she doesn't understand why her boss told her equating taxes on soda with fascism was a bad idea.