Google Announces Adsense For Mobile

techcrunch.com

13 pointsluccastera4 comments

The elephant in the room with Google is locality. Where are the brick & mortar ads and coupons in g-maps? Will they incorporate GPS location to aid mobile Adsense?

One problem with locality is that your average store front operator knows nothing about the internet. There are probably huge franchise opportunities here.

Yes, based on a recent patent application and whats been hinted at, they have plans of incorporating location and time into mobile search results:

http://www.redherring.com/Home/22459

Mobile ads already have higher click through rates than most traditional sites (like > 5% in some cases), so the prospect of incorporating location and time sensitive ads could be huge.

Lots of people have high hopes in location based advertising. For no reason, i think. at least not right now.

http://www.russellbeattie.com/blog/my-thoughts-on-consumer-l...

I wonder when they'll officially launch Adsense for RSS (currently in private beta)?

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