If I have to launch the app is it really Google Now? Or do I not need to launch the app?
update: does not use notifications :(
However, Android push is significantly more flexible than iOS push, if you push information to an iOS app, that information must appear as a notification, and the app can't process it until the user opens the notification.
- A normal home screen widget
- A lock screen widget
- A special "drag up from the home button" gesture that can be triggered from any app
- Rich notifications. (As in you can trigger useful actions straight from the notification. E.g. for an event that's starting soon, you can email all participants.)