Bespoke design products? Is this pivot the anti-Ikea of online shopping... Discuss.
Ikea's model seems better suited for a web business anyway. This idea matches more with the physical, custom retail experience. My question: Same day delivery? (Of course not, I know, but will they do better than the eternal wait times for other custom furniture shops?)
Fab.com Goes Retail...expanding to 28 countries and about 600 employees along the way.