Great initiative! But I find the screencaps on the landing page's slideshow very misleading imho. It displays some code repo... ok, now I'm a coder and just like others I'd be then inclined to ask myself "why would I use this instead of Github or Bitbucket?". And my gf is a neuroscientist and her gut reaction was "well... I don't code, how is this of any interest for me? I don't get it...".