- You care about the high level strategies a startup might implement in order to take on an entrenched player who is playing a game no one can beat them at.
- You are seeking mutually beneficial intra-business relationships.
- You would like to provision machines without managing them yourself.
Journalists and non-practitioners fight back and forth about words like this because they have no skin in the game. I will continue happily using the word "disrupt" because I read the Innovator's Dilemma and I think Christensen highlighted a powerful concept that needed a label. And I will continue using the word "cloud" because I remember what it was like to have to buy a dedicated server every time I wanted to spin up a new service.
And I could give a rat's ass if some journalist thinks that's hokem.