I kept reading just to understand why anyone would willingly walk around, all the time, looking like this:

http://estb.msn.com/i/AB/E27F92B0A904EC9D92B8EE897D0B4.jpg

I also wondered how he'd eat and talk and sleep. I didn't understand what it had to do with startups and hurricanes.

It took a while until I realized that that's not what "wearing a disco ball" means in NY.