You're correct, every business that profits from easing transactional friction is to a greater or lesser extent, rent seeking.
Smuggling illegal immigrants is not rent seeking. If an illegal-immigrant-smuggling company lobbied the government to tighten immigration controls, that would be rent seeking.
They need not lobby directly for these restrictions, they have other organisations that will do that for them.
Silk Road is using technological advancement to remove as much friction from the process as possible, but it's obviously still non-zero, just like any market in the world.