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That's about 2% of the total amount of desktops. I don't know the exact numbers, but I assume that it amounts to several dozens of million sales.

Are we getting so disillusioned that we consider to be "such a small potential userbase"?

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No, it's just that when you go out the first time you pick the low hanging fruit.

It's great going for low hanging fruit, but you need to be realistic about things as well. Bigger market means more sales, but potentially only at a lower cost. Markets are a funny old beast.

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