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I find the argument compelling, but why do you suppose so many large companies send templates with lots of images? They have easy access to A/B testing, and I imagine if they saw better results with the text-heavy emails they would all switch to them.

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It's two different kinds of markets. I'm sure those emails work well for big companies that can never hope to have a personal connection with their customers. That's not most of us on Hacker News.

For everyone running educational blogs or small SaaS applications you can make all your interactions and training feel much more personal.

Though you shouldn't definitely test it.

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