Quant based marketing for pre launch startups

Is 'Quant' going to be the next over-used term?

Definition of Quant An expert in the use of mathematics and related subjects, particularly in investment management and stock trading. - thefreedictionary.com

This is just planning ahead for how to track users your going to get, but how did making this spreadsheet help Mint to get it's users?? That I fail to see.