Leaner, Cleaner, Meaner PR

Hacking is the new synergy.

yeah. I would be curious too

As a DJ and receiver of various promos/press releases from record labels, I can confirm: yes, they're a waste of time.

I get spammed so much by labels / distributors / PR companies it's unreal. The content of the press release is almost always useless when it comes tor describing the product. Although sometimes it's useful as a filter for which promos to not listen to (i.e. superlative overload).

Here's a couple example excerpts from some that are currently sitting in my inbox:

"Simon’s signature sound, ‘Hideout’ is swimming in gentle drum pads and irresistible melody, yet maintains a deep and chunky synth. The Native American esque flutes are simple yet add all the intrigue to this track. "

"Volume Two continues our voyage, to shores unknown leaving rich textures and undeniable grooves in our wake."

It's a never ending influx of hyperbole. I realise it's hard to write about music, but there must be a better way!

Press releases are like wearing a shirt that says "Awesome Guy" and running up to every woman you see. You're going to get some responses, but is that effective and efficient?

If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.

We tell people that a good way and good reason to use a press release is in reaction to a very important event within the company, if you are a VIB (Very Important Brand). EX: BP in response to the Gulf oil spill. It is a way to streamline the talking points for any person representing a brand.

It doesn't have to be a reaction to a negative event. It can be mergers, buy outs, IPOs, big hires. The key is that the people issuing these press releases are VIBs.

One request:

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Please be careful with this. I actually need to zoom the site in to read it comfortably and I can't. http://www.456bereastreet.com/archive/201011/beware_of_-webk...

I request that you not co-opt the word "hacker". you aren't a hacker. you're a marketer.

Do you guys offer any kind of evaluation or guarantee around your product? I don't see myself parting with $1,500 based on a relatively summary level description. If it is helpful in the ways it says though, I'd think the price was certainly fair.

I can't tell if this is a serious question or you are channeling a pro wrestler.