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Being a business development guy I have seen a pattern that personally written email will get you a positive response rather than a formal HTML template email which people tend to ignore without even reading it. Very well summarized article. Thanks for the share.

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I find that I barely skim heavy branded emails thinking it's just marketing stuff. Plain email always gets more interest from me.

On that note, this is something I also considered heavily when building Supportfu - all outbound replies mimic a traditional modern email client, graphical branding isn't even an option.

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