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I really like the way the video was done, i.e. the video background keyed exactly to the page background, but IMO the video itself smacks of trying too hard. I think they tried to ape the Dollar Shave Club vibe and I don't think it went over.

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I think that's the whole point. It's satire

Your comment doesn't make any sense.

The comment made sense to me. The technical approach of filming on a white background so there are no borders on the video is neat.

The content of the video felt inauthentic.

really? he struck me as a genuine pizzaficionado

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