they are leveraging their existing backend as a service customers to try and up sell to a new level of product. important for their financials perhaps. interesting? eye of the beholder I guess.
I would expect the direct financial impact of this launch to be quite small for us. The goal here isn't upselling customers, it's making it easier for our developers to have a strong web presence. This is only the first step, and we have some follow-on projects in this area that should be interesting even to "non-beholders".