I think this is relevant, since it launched today and no one in the last 7 hours has provided context:
http://www.businessinsider.com/ori-allon-has-hired-63-ex-goo...
http://www.businessinsider.com/ori-allon-has-hired-63-ex-goo...
I can't tell anymore. I just can't. So many smiling faces on their team/about page...what the christ.
EDIT: Some minor looking around... maybe it isn't?