IMO, Facebook has two big important things it needs to do: (a) Maintain its position the the social network where everyone has an updated profile & (b) figure out their ad business. Anything with real potential to impact those two is a potentially important buy. Instagram was/is a way to do the first by keeping people's photos on "facebook". Waze is a little less clear, but it has potential to meaningfully impact both. I can think of several paths that the buy could impact either A or B in a way that increases the total value of Facebook by more than $1b^.
I agree that valuations seem arbitrary when it's users, data & synergies instead of NPV (or book value). But that just means it's hard to put a number on it. It's just as hard to say that it's too high as it is to say it is too low.
^BTW, Facebook's market cap is currently $64b. Assuming they belive in that valuation, an acquisition that raises facebook's value by 2% is a good idea.