It's totally conscious, unsustainable revenue was our vanity metric for Referly. If you followed to Ecomom saga it was quite similar, we just pulled the plug sooner (and had no physical inventory).

As to SxSW, lol I can't deny I did enjoy taking that dig at all the attendees who should be at home working on their startups.

P.S. I've figured out you don't like me by now codex, but somehow I'm gonna win you over