I wouldn't consider full ride scholarships, personal tutors and assistants, as well as what ever kick backs they can get under the table from boosters and alums "nothing at all".
On the other hand, coaches get to demand pay that is somewhat linked to the value they provide to the school, and they don't even have to risk career-ending and life-changing injuries (and incur almost certain subtle brain damage) in the process.
Oh, and as is common in our society, the people with the high-paid, safe job are mostly white, and there are many people of color in the exploited job (especially in the sports that make real money). Oh, and they're basically all men.