Assuming you use a Mac, here's what I do:
1. Open up your web app with Safari
2. Hide navigation and bookmark bars
3. CTRL+ALT+SHIFT+4
4. SPACE
5. Click on the window
You now have a sexy screenshot that will look like this: https://f.cloud.github.com/assets/98681/461852/dcd23422-b44d...
Anything in the background will be hidden, you will have a clean image with white background.