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I really don't understand what your service does. Nor do I understand what it is offering that I can't do already with a simple few-line Makefile.

We're developers. Saying "it does X" means much less than "it does X by Y". How exactly does your app do what it does? That will explain what your service actually does.

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It's true, devs can implement a build process. I'm not targeting devs, but web shops who do not want to run a server for their client sites to use $NON_LAMP_TECH. Think of it as nodejs or rails hosting.

A "how it works" page and snippet on the landing page would be something to consider.

"Think of it as node.js or rails hosting"... so is that what it actually is, or is that a metaphor. If the latter, then I think the idea is still to complicated because I don't understand it. Not that anything I don't understand is complicated, but you should be able to communicate what your service is/does without too much trouble and it doesn't seem that's the case here.

It is a metaphor: we can all put up a node or rails site ourselves in a VPS but these companies are serving a different market.

I will certainly focus on making it easier to understand. Thanks.

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