If I donate money for some stranger to get larger breasts, I at least know with certainty I'm being used. Not so with many start-ups.
At least that's how I interpret the guy's rant in the article. And in some respects, I share his view. But in many ways, it's no different than someone ranting about their favorite indie band signing up under the litigious umbrella of the RIAA labels.
Sure, the individual(s) producing the goods need to feed themselves (and feed themselves exceedingly well, according to a poster below), but if you as an individual engage with a group of fans/customers, then you are in fact betraying them to some extent when you change your game out from under them.