Looks like it's using http://nucaptcha.com
Yet, the Click-to-Plugin feature from Chrome says it's Flash. Worst captcha company ever?
The one on their demo page is
And Apple's production version is also an animated GIF, at least on Chrome/Linux.
<td colspan=2 align="right"><!-- NuCaptcha Start - Java 1.7.15908 --><script type="text/javascript" charset="UTF-8" src="https://s.mzstatic.com/captcha/staticd.nucaptcha.com/16606/v7/skins/itunes-alt/nc.min.js"></script>
Yup.