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The author is Ryan Holiday, who makes a nice side living as a professional rage-click generator.

It's likely that his only purpose with this post is to piss off thousands of Jenna Marbles fans so that they will come post angry comments (and receive ad impressions).

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Please, I have written pretty extensively about the problems with the ad impressions model--I think it's the root of the YT issue and most the low quality blogging we see.

I don't get paid by the pageview and if I did, it would be an inconsequential part of my annual income at this point. I write columns about ideas I find interesting. If I wanted pageviews I'd probably publish it somewhere other than the Observer

Wait, are you actually offended that someone accused you of manipulating popular media for personal gain?

Only when it doesn't make sense :)

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