I fit into that category, and I'm taking 1-2 significant MOOCs (compilers, ML, data science, etc.) at a time right now. I can just make it work, but I wouldn't if I had to show up for class. The fixed schedule format of Coursera adds a bit of pressure, but probably also a bit of motivation.

I agree that online classes from GT aren't guaranteed to be better than online classes from other places. Perhaps one day we'll see an a la carte degree offered by Udacity, so you can pick the courses from the universities or instructors you prefer.

That said, branding and standardization are important. Even if the classes are no better, the perceived value of the degree might be higher than one from Podunk State Online.