Now, where's the Netflix competitor? That should've arrived a long time ago, too. And what about a books subscription service? Are they still serious enough about Google Books to do that?
I don't know, it's just surprising to me that an "innovative" company like Google chooses to replicate decade old business models with their ever so slight take on it, instead of trying to come up with their own disruptive business models. They can't just enter in a market 5-10 years later with marginal improvements and expect to beat the leaders just because they are "big".