>The thrill and rush of possibly winning started to wear off after about the twentieth losing ticket. Each card had a couple of “Life” symbols on them, and every time you got a second you just dreamed of seeing the third one under the remaining graphite. However it never appeared and never will and it just kind of turned depressing. How could people put themselves through this humiliation and teasing every day of their lives? This is definitely an investment that is not rigged in your favor and can never really bring you positive returns.
There is a thrill to knowing that, however small the chance, there is a large payout potentially waiting for you. Most people don't buy 100 scratchers at a time, or I would guess even one a day. Buying one lotto ticket a week, for instance, is a trivial expense for many people which also happens to be fun (the aforementioned thrill). The inevitability of the loss doesn't become as apparent over those time scales: selective memory results in people remembering their (typically small) wins and forgetting all of the losses in between.