Hacker News Reader

What's funny about this is in San Diego guess where the Telsa dealership/store is? In the local mall, right across from the Apple store. There are always a ton of people in there looking at the car (yep, a "dealership" with just one car). I think it's great and gets a ton of people familiar with their product that otherwise wouldn't be.

View on HN

That's a terrific place to set up Tesla showrooms. Apple has done all the legwork in figuring out where their target demograhic is, and Tesla can piggyback on it, like what Taco Bell does vs McDonalds. (considerable overlap between Apple customers and potential Tesla customers)

Same thing in Bellevue, WA. I would argue though that it isn't about malls with Apple stores, but rather it is about Malls with high-income shoppers of which both Apple and Tesla want to be in.

Reply on news.ycombinator.com