Well it was a quote I got from the distributor. At a conference the guy talking about the chip gave me that price and I asked the distributor to verify it. They squirmed a bit but eventually said they would (also Arrow btw).

That said, there has apparently been a lot more interest in this chip than Xilinx expected and I got the impression they were worried they had under priced it. But some of the markets they are shooting for won't tolerate a higher price so my hope is that it will hold. At 10K units its only a $150K buy to get the 'good' price, one wonders if you could get enough interest in a kickstarter to meet that quantity goal.