>Jolla’s handset will cost €399 ($513) and is slated to ship at the end of the year.

I find Sailfish an interesting product due to its technological heritage but that is rather a lot. I wonder what their marketing strategy is for this device.

From a developer's perspective you can't help but compare that price to how much it would cost to get a Firefox OS development unit. FxOS also promises you access to a larger, if less affluent, audience. On the other hand, a higher price might prevent the kind of shortages we are currently seeing with Geeksphone Keon and Peak.