Unless.. they assume that only a very small percentage of people will use it. So if on average, everyone still only uses about 1GB of space, then a 500gb you can get for $45. $45/500 = .09 so about 10 cents per person. With 25 million users that is about a $2.5 million investment.
If the average user uses 10GB then that is $1.00 per person though. With 25 million users that is about a $25 million investment.