The problem is really with the customer's perception of the value of a professional's time and the work that they do.
It doesn't help when Canon produces ads for an entry level DSLR that ends with the bold statement "This ad was shot with this camera!". It ignores the fact that the ad was likely shot by an expensive professional with additional expensive lighting equipment and a staff of assistants. When a customer starts to think "All I need is a nice camera, and I can do that too!", you've got an uphill battle when it comes to educating customers about the value of a professional.
On HN, I'd bet that many of us have probably encountered people who have read or seen books with titles like "Learn HTML in 2 hours" or "Learn iOS programming in 7 days" and think that spectacular apps and sites can be created with little to no effort.