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"The xbox will be the next water cooler" That lady has no idea how correct she is. It seems that they focused on entertainment also they got more suits to present a product, using every buzz word in the dictionary. I really enjoyed how they were distancing them selves from Microsoft the whole time, I only recalled they said Microsoft at most 5 times. "Team xbox" "Here at xbox"

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>I really enjoyed how they were distancing them selves from Microsoft the whole time

I don't think there was any need to be alienated from the brand Microsoft (No recent Microsoft PR blunders I could recall). Its just that Xbox has become a brand of its own. The addition of Microsoft is now unnecessary. You can also notice this very easily among techies, there are a lot who hate Microsoft but love their Xbox.

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