As much as i love cooking, there are times where i would love something that is quick and healthy. not to say soylent is that, just that it would be nice.
~400 cals or so.
Or taking it further with blending/vitamixing (so you keep the fiber) veggies.
I thought this was the most hilarious article I've read. And it was not sarcastic...
Quoting from the list of ingredients for ON[1], this is wrong: Natural and Artificial Flavors, Acesulfame Potassium.
[1] http://www.optimumnutrition.com/products/100-Whey-Gold-Stand...
Better discussion then I can espouse. Small summary, we don't necessarily know why whole foods > substitutes, but they are, ergo risk of non-intake of whole foods doesn't make sense for some anecdotes of a few startup folks.
(I wonder for instance if gas chromatography would keep in tact the larger complex molecules, but I don't know much about it either)