I think you missed the authors point. When he wrote:

It took them six months and a powerful multi-person dev team to hand-code it [...] this is why we’ve spent the past year creating a tool that opens the ability to produce these stories

He doesn't seem to be making a, "meh, StackOverflow - I could write that in a weekend" kind of comment. Instead he's saying they made a tool that helps automate the process.