hey, matt here. we (pitchfork's dev and design teams) have traditionally kept a low profile, but that time is quickly moving behind us. i'd love to talk about how we build our cover stories, our philosophies on integrating tasteful advertising, etc. what would you like to hear about?

edit: here are our cover stories: http://pitchfork.com/features/cover-story/. we've been at it for a while, and you can see where the idea grew legs, learned to walk, and took off. pretty neat.