It's hard to ignore something when you are forced to click past it every time you start up your computer.
Personally, I like to hit the windows key, type "fi", and hit enter to start Firefox. On Win7 this is a pleasant experience, on Win8 I feel like I'm being punched in the face by a wall of colour.
I can see how some people would prefer the old menu in the corner to the full screen, but personally I think the full screen is better.
I'm not sure what part of my comment you are saying isn't true?
this is coming in 8.1, thankfully.