Agree with the "deep pockets" as standard operating practice in law suits but there are definitely cases where people without deep pockets are sued and there is no fraud just the same.
Next, I'm not defending their actions (trolls that is) however there is no supporting evidence in the complaint (that would come out at trial of course) as to what constitutes a "small business" which is interpreted in various ways.
"That choice of prioritization of targets"
We don't know that other than what the AG has said. There is no list of all the targets so we don't know whether 100% of them are two person businesses (for example) or not.
One of the claims that the attorney general makes is that the defendants "can't pay for patent counsel" in other words can't pay (I'm assuming) to even ask a question of an attorney (a simple consult).
Of course we all know what is going on here (looks and quacks like a duck) I guess it just bothers me a bit that the attorney general appears to be using language to gain points with voters by appearing to be fighting for the little guy. Because that gains sympathy and political capital. I wouldn't be surprised at all if the trolls also targeted businesses (that while "small") had employees and could easily afford to pay for legal advice (add: even if just randomly, by accident or intentionally "shit at the fan").