Volkswagen has been doing interesting things with diesel for a while now. Back in 2005, they introduced the turbo diesel powered Audi R10, which won the 2006 12 Hours of Sebring and 24 Hours of Le Mans. It was replaced in 2011 by another turbo diesel, the R18.
Of course, neither of these are diesel/electric hybrids, but it's not a surprise that, given their history of inovation with diesel, Volkswagen Group put something like this together.